Herts and Essex students now hold the key for Advertising Unlocked Hannah Finn 2022
On Wednesday 16th November Hearts and Essex’s year 12 Media Studies students took a dive into the world of advertising and marketing at the VMLY&R Advertising agency in Sea Containers House, London.
During the Trip Students got to hear from 7 professionals within the industry, each working in different sectors of the company. These included Joe Miller, a Senior Strategist at the firm who discussed his role of coming up with the campaign ideas and strategies on how to market them. The students also heard from a range of other top professionals including, Business Director - Orla Mateer, CX Director - Will Plummer and Creative Director - Dayoung Yun, to list but a few.
Each speaker discussed on different campaigns they’ve worked on as well as the journey to their current position. A student on the trip stated “it was reassuring to see that I do not have to take such a direct career path and that many options within the industry are accessible from another”. At a time where post 18 options are being pushed towards students it is comforting to know that it isn’t as black and white once leaving sixth form education. A teacher advising the trip noted the question “it used to be such an elitist sector of work, is it similar to that now?” the reply from professionals is that this is no longer the case, “advertising is open to people from all backgrounds and experiences”. Our host, Michael Ludlow reinforced this as he told us this openness to people from all backgrounds was a value closely held at the heart of the company.
As well as hearing from the VMLY&R professionals the students were given the opportunity to come up with an advertising campaign on behalf of their client Alpro targeted at Generation Z. The students really enjoyed responding to the task as it allowed them to get creative in expertise they know best such as Tik Tok skits and Instagram posts. The students stood out with “billboard worthy story boards” said Adam Noel (Creative Director) and impressed judges further with funk twists on Alpros #FeedYourYou marketing with the students Gen Z branding of #FeedYourYouth. This experience allowed the students not only to find out more about the world of marketing and advertising but the job roles within it. Some students had reported back that they had “never heard of an Account Director” or a “CX Director” (Customer Experience Director) many had said that this has opened new thought ways for careers they had never considered before.
For the students lucky enough to be a part of this trip, advertising has indeed been unlocked.